An online Australian office furniture retailer that sells high quality office furniture directly from the factory to keep prices down. From a single chair for your home studio, to massive corporate fit-outs, they do it all.
You would think there was enough office furniture in the world to keep people’s bottoms ergonomically satisfied, right? Fast-forward three years after launching and Jason.L was no longer a small player. However, the market was changing quickly, and cheap knock-offs and generic brands were rife. The company had to elevate their brand to step away from the fast-growing competition.
We took the personality in their tagline “your office furniture mate” and ran with it, creating a series of contemporary office furniture characters. These form the basis of an identity system that not only reflects what Jason.L sells, but the way they do business—friendly, upfront, helpful, and a little bit out of the ordinary.