A manufacturer of nail art products for professional use mainly targeted within the Japan market. It was established in 2013.
To design the logomark, stationery, calendar, and promotional materials for the nail art product manufacturer Krimth Inc. The target audience is professional nail artists and cosmeticians in Japan, where there are already many competitors in the market, so Krimth Inc. needed to have a strong and impactful identity.
Creating a logomark and exposing it to various media alone would not leave a strong impression among consumers. So I created a logomark that is variable and transformable—I made it possible, depending on the media, to stretch and to transform into a striped pattern. The vertical stretch and the stripe pattern are also reminiscent of beautiful, slender fingers with elegant nails.