CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK

DESIGN CREDITS

Art Directors and Designers

Julien Alirol, Paul Ressencourt

Photography by

Murmure


TAGS

, , , , , ,


LINKS

Murmure
Nördik Impakt 15

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CLIENT

Located in Caen, close to Paris, the Nördik Impakt fes­ti­val was cre­ated 15 years ago by Arts Attack! It is quickly becom­ing one of the most impor­tant French and Euro­pean elec­tronic festivals.


BRIEF

For its 15th year, Art­sAt­tack! called on Mur­mure to cre­ate its global com­mu­ni­ca­tions. They wanted an ele­gant, con­tem­po­rary, and elec­tron­ics graphic exe­cu­tion across all of the fes­ti­val mate­ri­als includ­ing print, media, street mar­ket­ing, mer­chan­dis­ing, and web. The client also asked for bud­getary con­sid­er­a­tions to work with black and white and sim­ple print­ing processes.


APPROACH

In line with the image elec­tronic music can cre­ate, we wanted to cre­ate an artis­tic direc­tion with elec­tronic con­no­ta­tions which par­al­leled both the sen­si­bil­ity and ele­gance of the uni­verse of haute cou­ture based on geo­met­ric shapes and min­i­mal­ist col­ors. Through the form of teas­ing, the graphic iden­tity is shaped through­out the dif­fer­ent medi­ums of com­mu­ni­ca­tion. The ele­gance and sim­plic­ity of the motif we cre­ated enabled us to take over the city through large-scale oper­a­tions. Finally we pro­duced blan­kets and scarves mak­ing use of all the pos­si­ble graphic pat­terns we developed.

It has been three years that we entrusted to Mur­mure the visual iden­tity of the Nördik Impakt fes­ti­val. The main aim was to cre­ate a strong visual iden­tity that allowed for a coher­ent and cre­ative adap­ta­tion across var­i­ous media, and a global artis­tic direc­tion for the whole event. Like the past two years, the agency has known how to answer per­fectly to our expec­ta­tions, propos­ing a coher­ent and dynamic graphic iden­tity, what­ever the com­mu­ni­ca­tion media: print, web, merch, sig­nage and, this year, street-marketing. Since we began work­ing with Mur­mure, the feed­back is always excel­lent. The work is fre­quently awarded and pub­lished for its cre­ative qual­ity. Our mer­chan­dis­ing prod­ucts are hugely requested and envied in the musi­cal events uni­verse. Finally, to bring a more prag­mat­i­cally answer, all of our stats are increas­ing: tick­ets, web trafic, and fol­low­ing on social net­works. — Damien Bul­let, Com­mu­ni­ca­tion Man­ager at Le Cargö for Arts Attack!

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