Located in Caen, close to Paris, the Nördik Impakt festival was created 15 years ago by Arts Attack! It is quickly becoming one of the most important French and European electronic festivals.
For its 15th year, ArtsAttack! called on Murmure to create its global communications. They wanted an elegant, contemporary, and electronics graphic execution across all of the festival materials including print, media, street marketing, merchandising, and web. The client also asked for budgetary considerations to work with black and white and simple printing processes.
In line with the image electronic music can create, we wanted to create an artistic direction with electronic connotations which paralleled both the sensibility and elegance of the universe of haute couture based on geometric shapes and minimalist colors. Through the form of teasing, the graphic identity is shaped throughout the different mediums of communication. The elegance and simplicity of the motif we created enabled us to take over the city through large-scale operations. Finally we produced blankets and scarves making use of all the possible graphic patterns we developed.