CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK

DESIGN CREDITS

Senior Designer

Nick Sims

Senior Strategist

Sahil Sachdev

Principal

Ian Stephens

Account Director

Corinne Myers


TAGS

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LINKS

Saffron Brand Consultants
Oklahoma Contemporary Arts Center

Oklahoma Contemporary Arts Center by Saffron Brand ConsultantsOklahoma Contemporary Arts Center by Saffron Brand ConsultantsOklahoma Contemporary Arts Center by Saffron Brand ConsultantsOklahoma Contemporary Arts Center by Saffron Brand ConsultantsOklahoma Contemporary Arts Center by Saffron Brand ConsultantsOklahoma Contemporary Arts Center by Saffron Brand ConsultantsOklahoma Contemporary Arts Center by Saffron Brand Consultants

CLIENT

An art gallery, cre­ative space, and non-profit orga­ni­za­tion pre­vi­ously known as the City Arts Cen­tre. By encour­ag­ing all forms of cre­ativ­ity, and offer­ing pro­gres­sive and inno­v­a­tive art exhibits, work­shops, and edu­ca­tional ses­sions, it has been a focal point for cre­atives in the city.


BRIEF

With a move to more appro­pri­ate premises immi­nent, and a desire to grow in size and stature, the chal­lenge for Saf­fron was to review the brand, rethink its posi­tion­ing and cre­ate a visual sys­tem to con­vey the Okla­homa Contemporary’s broad pur­pose and appeal—locally and fur­ther afield.


APPROACH

What became clear was the Okla­homa Contemporary’s role in con­nect­ing the local com­mu­nity with con­tem­po­rary art, art with the indi­vid­ual, and the con­ven­tional with the unfa­mil­iar. This inspired the idea of Cre­ative Con­nec­tions, made vis­i­ble through a pow­er­ful visual lan­guage, and an iconic visual sys­tem that allows the work of exhib­ited artists and the edu­ca­tional mis­sion of Okla­homa Con­tem­po­rary to take cen­tre stage—alongside a clean Gotham logo­type. The new visual iden­tity is being brought to life across Okla­homa Contemporary’s com­mu­ni­ca­tions and built envi­ron­ment. It has helped renew a sense of pur­pose within Okla­homa Con­tem­po­rary, encour­ag­ing them to con­tinue con­nect­ing all things art.

Every­one involved with Okla­homa Con­tem­po­rary Arts Cen­ter in Okla­homa City is thrilled to have this dynamic brand rec­og­nized as one of the finest in the world. The process with our part­ners at Saf­fron was worth the long meet­ings and con­ver­sa­tions. As we con­tinue to reveal this brand to Okla­homa City and the region, we are encour­aged that it will be one of longevity and cre­ativ­ity; which in the long run, is exactly what Okla­homa Con­tem­po­rary strives to emu­late. — Donna Rinehart-Keever, Exec­u­tive Direc­tor at Okla­homa Con­tem­po­rary Arts Center

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