With a wide collection of mostly Canadian-designed and made clothes, Planet Kid seeks to be the coolest kid boutique in Canada—the store has become well known for fresh and fun clothes, and décor and accessories for babies and kids.
A move to a new and larger location in 2012 gave Planet Kid the chance to refresh their brand image and dial up the story on their extensive selection.
We designed a solution that’s fresh, fun, and incredibly functional. The 22 custom designed icons that make up the logo serve as the core elements for the broader program. The icons are used both to help customers navigate through the product lines as well a serving as ways to draw attention to new products. Simple, bold, and cost effective, the image program allows Planet Kid to apply the identity in an endless number of ways both at a physical store level as well as on an expanding online platform.