CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK

DESIGN CREDITS

Creative Director

John Furneaux

Designers

David Adams, John Furneaux

Illustrator

David Adams


TAGS

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LINKS

Projektor Brand Image
Planet Kid

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CLIENT

With a wide col­lec­tion of most­ly Cana­di­an-designed and made clothes, Plan­et Kid seeks to be the coolest kid bou­tique in Canada—the store has become well known for fresh and fun clothes, and décor and acces­sories for babies and kids.


BRIEF

A move to a new and larg­er loca­tion in 2012 gave Plan­et Kid the chance to refresh their brand image and dial up the sto­ry on their exten­sive selec­tion.


APPROACH

We designed a solu­tion that’s fresh, fun, and incred­i­bly func­tion­al. The 22 cus­tom designed icons that make up the logo serve as the core ele­ments for the broad­er pro­gram. The icons are used both to help cus­tomers nav­i­gate through the prod­uct lines as well a serv­ing as ways to draw atten­tion to new prod­ucts. Sim­ple, bold, and cost effec­tive, the image pro­gram allows Plan­et Kid to apply the iden­ti­ty in an end­less num­ber of ways both at a phys­i­cal store lev­el as well as on an expand­ing online plat­form.

Projektor made the entire re-branding experience a dream! John’s approach was intuitive and he and David produced the perfect brand identity for Planet Kid. Fresh, modern, clean—I wanted something that will stay with the store forever without becoming dated. Not only did they meet my expectations but exceeded them by creating an image/icon program that allow me great flexibility and range. I am truly THRILLED with the results—and proud to have their work be front and center in my gorgeous store. — Sara Fillmore, Owner/Founder at Planet Kid

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