CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK

DESIGN CREDITS

Creative Director

John Furneaux

Designers

David Adams, John Furneaux

Illustrator

David Adams


TAGS

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LINKS

Projektor Brand Image
Planet Kid

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CLIENT

With a wide col­lec­tion of mostly Canadian-designed and made clothes, Planet Kid seeks to be the coolest kid bou­tique in Canada—the store has become well known for fresh and fun clothes, and décor and acces­sories for babies and kids.


BRIEF

A move to a new and larger loca­tion in 2012 gave Planet Kid the chance to refresh their brand image and dial up the story on their exten­sive selection.


APPROACH

We designed a solu­tion that’s fresh, fun, and incred­i­bly func­tional. The 22 cus­tom designed icons that make up the logo serve as the core ele­ments for the broader pro­gram. The icons are used both to help cus­tomers nav­i­gate through the prod­uct lines as well a serv­ing as ways to draw atten­tion to new prod­ucts. Sim­ple, bold, and cost effec­tive, the image pro­gram allows Planet Kid to apply the iden­tity in an end­less num­ber of ways both at a phys­i­cal store level as well as on an expand­ing online platform.

Pro­jek­tor made the entire re-branding expe­ri­ence a dream! John’s approach was intu­itive and he and David pro­duced the per­fect brand iden­tity for Planet Kid. Fresh, mod­ern, clean—I wanted some­thing that will stay with the store for­ever with­out becom­ing dated. Not only did they meet my expec­ta­tions but exceeded them by cre­at­ing an image/icon pro­gram that allow me great flex­i­bil­ity and range. I am truly THRILLED with the results—and proud to have their work be front and cen­ter in my gor­geous store. — Sara Fill­more, Owner/Founder at Planet Kid

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