CATEGORY

Logos

LEVEL

Professional

RANK

Judges Pick

DESIGN CREDITS

Designer

Mitchell Paone

Project Manager

Meg Donohoe


TAGS

, , , ,


LINKS

DIA
Speak Up Africa

Speak Up Africa by DIA

CLIENT

A cre­ative health com­mu­ni­ca­tions and advo­cacy orga­ni­za­tion ded­i­cated to cat­alyz­ing African lead­er­ship, enabling pol­icy change, secur­ing resources, and inspir­ing indi­vid­ual action for the most press­ing issues affect­ing Africa’s future: child health. It is head­quar­tered in Dakar, Senegal.


BRIEF

Speak Up Africa approached us to over­haul their logo and brand iden­tity. They real­ized their cur­rent logo was doing the orga­ni­za­tion a dis­ser­vice by not accu­rately rep­re­sent­ing the inter­na­tional scale of their out­reach. Our goal was to cre­ate some­thing that was sim­ple and have uni­ver­sal appeal across cul­tural and lan­guage barriers.


APPROACH

Ini­tially we did a lot of research on African tribal tex­tiles, as well as visual ref­er­ences that related to Africa, com­mu­ni­ca­tion, sound, human­ity, out­reach… Then we cre­ated a logo using sound-waves to illus­trate the com­mu­ni­ca­tions focus of the orga­ni­za­tion. We then encap­su­lated the wave illus­tra­tion within the iconic shape of Africa. Lastly, we finessed the illus­tra­tion to sub­tlety ref­er­ence a thumbprint to give the logo a sense of humanity.

Speak Up Africa approached DIA to cre­ate a brand iden­tity that con­veys sophis­ti­ca­tion, opti­mism, and com­mu­ni­ca­tion while main­tain­ing a dis­tinctly African feel. DIA nailed the design in the first round. The mark, which simul­ta­ne­ously evokes sound waves, an ear form, and the African con­ti­nent with­out laps­ing into cliché, was the imme­di­ate and obvi­ous choice. The brand palette is clean, mod­ern, and vibrant, with a sub­tle nod to the Pan-African flag. We could not be hap­pier with DIA’s work and the con­tin­ued pos­i­tive atten­tion it’s brought to the com­pany. — Angela Fos­ter, Cre­ative Direc­tor at Speak Up Africa

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