A creative health communications and advocacy organization dedicated to catalyzing African leadership, enabling policy change, securing resources, and inspiring individual action for the most pressing issues affecting Africa’s future: child health. It is headquartered in Dakar, Senegal.
Speak Up Africa approached us to overhaul their logo and brand identity. They realized their current logo was doing the organization a disservice by not accurately representing the international scale of their outreach. Our goal was to create something that was simple and have universal appeal across cultural and language barriers.
Initially we did a lot of research on African tribal textiles, as well as visual references that related to Africa, communication, sound, humanity, outreach… Then we created a logo using sound-waves to illustrate the communications focus of the organization. We then encapsulated the wave illustration within the iconic shape of Africa. Lastly, we finessed the illustration to subtlety reference a thumbprint to give the logo a sense of humanity.