Established in 1921 by three brothers selling wholesale hosiery to merchants in New York, NY, the business grew in the 1930s when it acquired a textile factory to manufacture its own socks. Since then, the company has expanded its product range to tights, as well as socks for men, women, and children.
Trimfit is a legacy brand, marking its hundredth year in the garment industry. The company desperately needed a brand refresh that would (once again!) place them at the forefront of the children’s apparel business in North America. Additionally, Trimfit was looking to expand its product offering, so it was important to develop a system that was malleable enough to appeal to adults as well as children.
The challenge was creating a brand that was accessible enough for the big box stores as well as boutiques. With focus on brand recognition, we produced a streamlined visual platform that is flexible enough for a variety of applications; a brand identity system that uses a fresh and contemporary palette of colors to distinguish itself against key competitors in the marketplace. Paper props were introduced to mirror the magic and whimsy of childhood, and a pattern was developed and applied across all collateral as a graphic device that adds a touch of playfulness to in-store displays—in doing so, we created a system that not only speaks to the child, but also the consumer.