CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK

DESIGN CREDITS

Creative Director

Ken-Tsai Lee

Typeface Designer

Chun-Ying Lin

Assistant

Hsin-chi Tsao, A.Y. Chen


TAGS

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LINKS

Ken-Tsai Lee
Taiwan TECH

Type Directors Club and Taiwan TECH by Ken-Tsai LeeType Directors Club and Taiwan TECH by Ken-Tsai LeeType Directors Club and Taiwan TECH by Ken-Tsai LeeType Directors Club and Taiwan TECH by Ken-Tsai Lee


CLIENT

An annu­al com­pe­ti­tion and exhi­bi­tion made pos­si­ble by the joint efforts of the Type Direc­tors Club and the Nation­al Tai­wan Uni­ver­si­ty of Sci­ence and Tech­nol­o­gy (Tai­wan TECH).


BRIEF

To design the iden­ti­ty and col­lat­er­al mate­ri­als nec­es­sary for the annu­al exhi­bi­tion.


APPROACH

We cre­at­ed a geo­met­ric grid that allowed Tai­wan TECH’s stu­dents to design the Type Direc­tors Club Annu­al Exhi­bi­tion in Chi­nese characters—one of the stu­dents designed the Type image as Chi­nese Cal­lig­ra­phy. In order to com­bine the west­ern design with Chi­nese cul­ture togeth­er, we used the type as a key visu­al and applied it across the entire brand­ing sys­tem.

This is a self-generated project. The designer is the client so a client statement is not applicable in this case

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