Adidas Kids by Jaafar Odeh
ASSIGNMENT
We were asked to upgrade a famous brand by creating a new sub brand or renew the current brand.
We were asked to upgrade a famous brand by creating a new sub brand or renew the current brand.
SCHOOL
Tiltan College
Haifa
Tiltan College
Haifa
COURSE
Brand identity
Brand identity
INSTRUCTOR
Eyal Penhasi
Eyal Penhasi
Approach
I choose Adidas, and my decision was to create a new sub brand called Adidas Bunnies, kids between 4 to 10 years are the new brand targeted audience.
The idea from the beginning was to create a youthful and energetic logo that is compatible to the targeted audience. Rabbits are a very cute animal that kids love, they are energetic as well. (Who didn’t know the energizer bunny)
Sketches and Process
Solution
DATE: Mar.08.2011
POSTED BY: Lauren DickensCATEGORY: Retail COMMENTS:
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