Argenta by Kevin Wittevrongel
ASSIGNMENT
For our final year project we were asked to redesign an existing identity/branding of choice.
For our final year project we were asked to redesign an existing identity/branding of choice.
SCHOOL
Syntra West
Bruges, Belgium
Syntra West
Bruges, Belgium
COURSE
Graphic Designer/Desktop Publisher
Graphic Designer/Desktop Publisher
INSTRUCTOR
Ann Vermaercke, Wim Huyser
Ann Vermaercke, Wim Huyser
Approach
I chose to redesign Argenta; one of largest banks in Belgium. The redesign includes a new logo, stationery, a custom magazine, packaging and a variety of gadgets. Branding a financial institution is not an easy task; there’s a lot to keep in mind. First I came up with a few important keywords: trustworthy, personal and secure; that’s what people are looking for in a bank. With these in mind I began sketching.
I wanted Argenta to get a modern and professional look as the current logo looked very cheap and outdated. To achieve this I decided to lose the apple metaphor and replace it with something new yet familiar.
Sketches and Process
Solution
Kevin Wittevrongel’s Website
DATE: Jun.28.2010
POSTED BY: BryonyCATEGORY: Financial COMMENTS:
TAGS: argenta, brochure, folder, icon, logo, office supplies, packaging, stationery,
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