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Motorola by John J. Custer

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ASSIGNMENT
To conceptually redesign a typographic treatment of a corporation of our choice.
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SCHOOL
University of North Texas
COURSE
Experimental Type
INSTRUCTOR
Eric Ligon
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Entry Information

DATE: May.13.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Verizon by Ricky Sato Yamashita

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ASSIGNMENT
I was asked to redesign Verizon's logo. My only constraint was to keep the essence of their previous logo intact.
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SCHOOL
University of North Texas
Denton, TX
COURSE
Advanced Typography
INSTRUCTOR
Eric Ligon
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Entry Information

DATE: May.06.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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Airwalk by Richard Dongses

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ASSIGNMENT
The entire semester was devoted to researching a dying brand, and coming up with a new logo redesign and style/brand guide. We were to expand on what the original brand sold, and try to think on how this new branding could encompass products/ideas/lifestyles not addressed in the original branding. Here is the course description: The goal of this course is to visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures. Students will investigate what defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.04.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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Tampax by Aaron Heth

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ASSIGNMENT
The brief was completely self initiated, and my goal was to create or rebrand a system of packaging for a tampon line.
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SCHOOL
Savannah College of Art and Design
Savannah, GA
COURSE
Studio II
INSTRUCTOR
Scott Boylston
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Entry Information

DATE: May.03.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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X-ACTO by Jesse Kirsch

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ASSIGNMENT
The class was asked to pick any brand (that included packaging) that interested them and redesign or refresh the identity and packaging for a line of products.
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SCHOOL
School of Visual Arts
New York, NY
COURSE
Packaging Design
INSTRUCTOR
Chad Roberts
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Entry Information

DATE: Apr.27.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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Crayola Washable Fingerpaints by Christine Clayton

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ASSIGNMENT
We were asked to redesign an existing product/package or to create a new line for an existing brand. I decided to redesign Crayola's Washable Fingerpaints packaging. Crayola's current Fingerpaints packaging is basic and doesn't really add to the brand experience or capitalize on any of the brand equity that Crayola has built over the last 125 years.
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SCHOOL
Portfolio Center
Atlanta, GA
COURSE
Advanced Packaging
INSTRUCTOR
Brett Player
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Entry Information

DATE: Apr.26.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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