Retail
Adidas Kids by Jaafar Odeh
ASSIGNMENT
We were asked to upgrade a famous brand by creating a new sub brand or renew the current brand.
We were asked to upgrade a famous brand by creating a new sub brand or renew the current brand.
SCHOOL
Tiltan College
Haifa
Tiltan College
Haifa
COURSE
Brand identity
Brand identity
INSTRUCTOR
Eyal Penhasi
Eyal Penhasi
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DATE: Mar.08.2011
POSTED BY: Lauren DickensCATEGORY: Retail COMMENTS:
Occassions by Veronica Taillon
ASSIGNMENT
We were asked to redesign any logo of our choosing, as long as it was a company logo. We were also asked to heavily consider using as few colors as possible.
We were asked to redesign any logo of our choosing, as long as it was a company logo. We were also asked to heavily consider using as few colors as possible.
SCHOOL
Oklahoma Christian University
Oklahoma City
Oklahoma Christian University
Oklahoma City
COURSE
Graphic Design 1
Graphic Design 1
INSTRUCTOR
Tim Watson
Tim Watson
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DATE: Jan.20.2011POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: icon, ocassions, typgoraphy,
Dynex by Mark Johnson
ASSIGNMENT
We were asked to select an existing brand in an industry of our choosing and create packaging, and a new brand for it if we found it necessary.
We were asked to select an existing brand in an industry of our choosing and create packaging, and a new brand for it if we found it necessary.
SCHOOL
Savannah College of Art and Design
Savannah, GA
Savannah College of Art and Design
Savannah, GA
COURSE
Package Design
Package Design
INSTRUCTOR
Jason Frazier
Jason Frazier
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DATE: Jan.12.2011POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: dynex, illustration, packaging, typography,
Colt by Astra Sodarsono
ASSIGNMENT
The assignment was to create a new identity for a defunct or dying brand. We were asked to develop visual standards for the new identity as well. Final delivery is a book.
The assignment was to create a new identity for a defunct or dying brand. We were asked to develop visual standards for the new identity as well. Final delivery is a book.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
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DATE: Jan.10.2011POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: advertising, blackletter, book, colt, icon,
The Vitamin Shoppe by Tim Hucklesby
ASSIGNMENT
It was a pretty open assignment. Find a logo that was ineffective, being banal, inappropriate, ordinary or forgettable etc. Then, redesign to make it work.
It was a pretty open assignment. Find a logo that was ineffective, being banal, inappropriate, ordinary or forgettable etc. Then, redesign to make it work.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
MFA Design
MFA Design
INSTRUCTOR
Milton Glaser
Milton Glaser
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DATE: Nov.16.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: icon, vitamin shoppe,
Zuma by Miles Walker
ASSIGNMENT
This was my final major project studying at university. It was up to each student to set their own brief which was then negotiated.
This was my final major project studying at university. It was up to each student to set their own brief which was then negotiated.
SCHOOL
De Montfort University
Leicester, UK
De Montfort University
Leicester, UK
COURSE
BA (Hons) Graphic Design and Photography
BA (Hons) Graphic Design and Photography
INSTRUCTOR
Ben Archer
Ben Archer
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DATE: Jun.29.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: book, standards, stationery, sub-brands, typography, website, zuma,
Outdoor Research by Seth Clark
ASSIGNMENT
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
SCHOOL
University of Oklahoma
Norman, OK
University of Oklahoma
Norman, OK
COURSE
Visual Communications V
Visual Communications V
INSTRUCTOR
David Hissey
David Hissey
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DATE: Jun.07.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: advertising, icon, logo, outdoor research, vehicle,
Patagonia by Claire Milligan
ASSIGNMENT
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Identity 2
Identity 2
INSTRUCTOR
Todd Hedgpeth
Todd Hedgpeth
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DATE: May.27.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: applications, identity manual, logo, mood board, patagonia, stationery, t-shirt, web site,
Nordstrom by Eric Doctor
ASSIGNMENT
Final project for class: choose your own project, as long as it is more substantial than anything else you have previously done for a design class. I chose to redesign Nordstrom's visual identity and create a Paul Rand-esque case study booklet for presentation in class.
Final project for class: choose your own project, as long as it is more substantial than anything else you have previously done for a design class. I chose to redesign Nordstrom's visual identity and create a Paul Rand-esque case study booklet for presentation in class.
SCHOOL
Rice University
Houston, TX
Rice University
Houston, TX
COURSE
WILL 251: Advanced Topics in Graphic Design
WILL 251: Advanced Topics in Graphic Design
INSTRUCTOR
Jen Cooper
Jen Cooper
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DATE: May.20.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: applications, logo, nordstrom, typography,
Hang Ten by Neha Hattangdi
ASSIGNMENT
Our task was to pick a dead, dying or defunct brand and revive it. I was free to choose any brand I wanted as long as I could make a case for its need for a makeover. Besides redesigning the logo, I made the standards guide and thought of ways to expand the brand to make it more than just surfwear.
Our task was to pick a dead, dying or defunct brand and revive it. I was free to choose any brand I wanted as long as I could make a case for its need for a makeover. Besides redesigning the logo, I made the standards guide and thought of ways to expand the brand to make it more than just surfwear.
SCHOOL
Academy Of Art University
San Francisco, CA
Academy Of Art University
San Francisco, CA
COURSE
Nature of Identity, Graphic Design
Nature of Identity, Graphic Design
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
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DATE: May.17.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: hang ten, logo, mood board,
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.