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The Langham by Stephan Angoulvant

Lead Image

ASSIGNMENT
Reinvent the identity of a luxury Langham Hotel.
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SCHOOL
Art Center College of Design
Pasadena, CA
COURSE
Identity Systems
INSTRUCTOR
Gloria Kondrup
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Approach

This identity aims to reinvigorate the Langham brand, making it more relevant and memorable in the landscape of luxury hotels. The new design engages travelers through distinctive color palettes, captivating photography and elegant word marks developed for each hotel.

A flexible logotype and design language was developed to be adapted to each of the Langham’s hotels, aiming to be an emblem of sophistication and style. The materials below — specifically developed for the Langham Pasadena — draw heavily from the hotel’s long-standing history and the prestige it aims to uphold to this day.

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Sketches & Process

The Langham by Stephan Angoulvant

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Solution

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

The Langham by Stephan Angoulvant

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DATE: Mar.15.2011|POSTED BY: Lauren Dickens|CATEGORY: Hospitality| COMMENTS:

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