:::
Brand New
Opinions on Corporate and Brand Identity WorkA Division of UnderConsideration
:::
:::
Job Board
RSS
About Brand New Classroom
Submit Your Work
Brand New
:::
ADV × 3

Adidas Kids by Jaafar Odeh

Lead Image

ASSIGNMENT
We were asked to upgrade a famous brand by creating a new sub brand or renew the current brand.
---
SCHOOL
Tiltan College
Haifa
COURSE
Brand identity
INSTRUCTOR
Eyal Penhasi
---

Continue reading this entry



Entry Information

DATE: Mar.08.2011|POSTED BY: Lauren Dickens|CATEGORY: Retail| COMMENTS:

---

TAGS: , , , ,

---



Lightolier by Tine Wahl

Lead Image

ASSIGNMENT
To redesign the logo and branding for Lightolier, an architectural lighting company.
---
SCHOOL
School of Visual Arts
New York City
COURSE
Senior Portfolio
INSTRUCTOR
Dirk Kammerzell
---

Continue reading this entry



Entry Information

DATE: Mar.01.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

---

TAGS:

---



Um-El Fahem by Nadav Shtreimer and Enav Tomer

Lead Image

ASSIGNMENT
We were randomly given an Israeli city and had to completely re-brand it under our own new concept. we got "Um-El Fahem", a very much conflicted arab city located on the boundary between the "territories" and israel.
---
SCHOOL
Shenkar College of Engineering and Design
Ramat-Gan, Israel
COURSE
Branding design
INSTRUCTOR
Noy Neayman
---

Continue reading this entry



Entry Information

DATE: Feb.24.2011|POSTED BY: Lauren Dickens|CATEGORY: Destination| COMMENTS:

--- ---



ARC by Joanne Walsh

Lead Image

ASSIGNMENT
As part of my Design Module for my MA, I undertook an individual project, where I had to select a client in any field who I believed could benefit from a rebrand project.
---
SCHOOL
Dublin Institute of Technology
Dublin, Ireland
COURSE
MA in Professional Design Practice
INSTRUCTOR
John Green
---

Continue reading this entry



Entry Information

DATE: Feb.22.2011|POSTED BY: Lauren Dickens|CATEGORY: Non-Profit| COMMENTS:

--- ---



Alagio Trend Starter by Hayley Martell

Lead Image

ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
---
SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
---

Continue reading this entry



Entry Information

DATE: Feb.15.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

---

TAGS:

---



Chicago Lighthouse by Brittney Givens

Lead Image

ASSIGNMENT
With an understanding of methodologies and strategies used for building and maintaining brands and their identity within a contemporary corporate environment. Visual systems are explored to develop culturally relevant messages and images, thus building sustainable brand recognition. Project focus on how organizations use visual communications to express their core values and impact consumer perceptions of their brand. So once choosing an organization for rebrand the first thing to do is to redesign the logo and from there adding the stationary, packaging, etc.
---
SCHOOL
Columbia College Chicago
Chicago,IL
COURSE
Branding Identity
INSTRUCTOR
Vithika Mehrotra
---

Continue reading this entry



Entry Information

DATE: Feb.08.2011|POSTED BY: Lauren Dickens|CATEGORY: Non-Profit| COMMENTS:

--- ---



Brand New Awards, Call for Entries Now Open

Brand New Awards, Call for Entries

We are thrilled to launch the inaugural Brand New Awards. All the details are there: Who are the judges? What and who is eligible? How much does it cost? What are the categories? And, oh yeah, how can one win US$3,000 to give to a charity of choice? If we’ve missed anything or if you would like to discuss fire away in the comments. Follow developments and announcements via Twitter @bnawards.

(If you are an impulsive award enter-er and submit within the next hour or two, please bear with us as we finalize some back-end tweaks).

Entry Information

DATE: Feb.07.2011|POSTED BY: Armin|CATEGORY: Announcement| COMMENTS:

---

TAGS: ,

---



Manischewitz by Ariel Braverman

Lead Image

ASSIGNMENT
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.
---
SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
---

Continue reading this entry



Entry Information

DATE: Feb.01.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

--- ---



Occassions by Veronica Taillon

Lead Image

ASSIGNMENT
We were asked to redesign any logo of our choosing, as long as it was a company logo. We were also asked to heavily consider using as few colors as possible.
---
SCHOOL
Oklahoma Christian University
Oklahoma City
COURSE
Graphic Design 1
INSTRUCTOR
Tim Watson
---

Continue reading this entry



Entry Information

DATE: Jan.20.2011|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

--- ---



Scholastic by Aarika Marino

Lead Image

ASSIGNMENT
The assignment was to choose an existing logo of an established and well-recognized company, and to update that company's identity system for a more cohesive brand experience.
---
SCHOOL
Arizona State University
Tempe, AZ
COURSE
Visual Communications IV
INSTRUCTOR
Alfred Sanft
---

Continue reading this entry



Entry Information

DATE: Jan.18.2011|POSTED BY: Bryony|CATEGORY: Publishing| COMMENTS:

--- ---



End
Recent Comments  Archives, Search  Jobs by Category  Book Recommendations  About  About