Dynex by Mark Johnson
ASSIGNMENT
We were asked to select an existing brand in an industry of our choosing and create packaging, and a new brand for it if we found it necessary.
We were asked to select an existing brand in an industry of our choosing and create packaging, and a new brand for it if we found it necessary.
SCHOOL
Savannah College of Art and Design
Savannah, GA
Savannah College of Art and Design
Savannah, GA
COURSE
Package Design
Package Design
INSTRUCTOR
Jason Frazier
Jason Frazier
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DATE: Jan.12.2011
POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: dynex, illustration, packaging, typography,
Colt by Astra Sodarsono
ASSIGNMENT
The assignment was to create a new identity for a defunct or dying brand. We were asked to develop visual standards for the new identity as well. Final delivery is a book.
The assignment was to create a new identity for a defunct or dying brand. We were asked to develop visual standards for the new identity as well. Final delivery is a book.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
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DATE: Jan.10.2011POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: advertising, blackletter, book, colt, icon,
Franzia by Amy Kline
ASSIGNMENT
We were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.
We were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design
Graphic Design
INSTRUCTOR
Ellen Lupton
Ellen Lupton
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DATE: Jan.07.2011POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: franzia, lanyard, packaging, typography, van,
Rishi Tea by Vanessa Wainwright
ASSIGNMENT
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
SCHOOL
Milwaukee Institute of Art & Design
Milwaukee, WI
Milwaukee Institute of Art & Design
Milwaukee, WI
COURSE
Identity Design
Identity Design
INSTRUCTOR
Phil Belair
Phil Belair
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DATE: Jan.06.2011POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: rishi tea, stationery, style guide, typography,
Bagaboo by Laszlo Naske
ASSIGNMENT
For my thesis I decided to redesign the identity of the company Bagaboo, a manufacturer of messenger bags. At first I started to play with the forms and tried to make a visual and typographical gag, but I found that it wasn't tricky enough. So I tried a different approach, one that I was much more satisfied with.
For my thesis I decided to redesign the identity of the company Bagaboo, a manufacturer of messenger bags. At first I started to play with the forms and tried to make a visual and typographical gag, but I found that it wasn't tricky enough. So I tried a different approach, one that I was much more satisfied with.
SCHOOL
Hungarian Academy of Fine Arts
Budapest, Hungary
Hungarian Academy of Fine Arts
Budapest, Hungary
COURSE
Design Graphic
Design Graphic
INSTRUCTOR
Tamás Felsmann
Tamás Felsmann
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DATE: Dec.13.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
MEA by Bruno Zalum
ASSIGNMENT
We were asked to choose a poorly designed logo that is ineffective, and redesign it.
We were asked to choose a poorly designed logo that is ineffective, and redesign it.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
Design & Intentions
Design & Intentions
INSTRUCTOR
Milton Glaser
Milton Glaser
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DATE: Dec.07.2010POSTED BY: BryonyCATEGORY: Transportation COMMENTS:
TAGS: airplane, logo, MEA, typography,
CBS by Teresa Lok
ASSIGNMENT
For my final project, I had to redesign a big company's logo. I was able to choose any big company I wanted. Along with the logo, I had to create a design for a business card, letterhead, and envelope. I also had to create a graphics manual on how everything should be used.
For my final project, I had to redesign a big company's logo. I was able to choose any big company I wanted. Along with the logo, I had to create a design for a business card, letterhead, and envelope. I also had to create a graphics manual on how everything should be used.
SCHOOL
Baruch College
New York, NY
Baruch College
New York, NY
COURSE
Corporate Design
Corporate Design
INSTRUCTOR
Terry Berkowitz
Terry Berkowitz
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DATE: Dec.01.2010POSTED BY: BryonyCATEGORY: Entertainment COMMENTS:
TAGS: applications, CBS, corporate manual, icon, stationery, typography,
Zillow by Adam Katz
ASSIGNMENT
Milton Glaser asked our class to redo an identity that we felt was unmemorable, unappealing and failed to communicate the company's image correctly.
Milton Glaser asked our class to redo an identity that we felt was unmemorable, unappealing and failed to communicate the company's image correctly.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
Design Intent
Design Intent
INSTRUCTOR
Milton Glaser
Milton Glaser
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DATE: Nov.18.2010POSTED BY: BryonyCATEGORY: Service COMMENTS:
The Vitamin Shoppe by Tim Hucklesby
ASSIGNMENT
It was a pretty open assignment. Find a logo that was ineffective, being banal, inappropriate, ordinary or forgettable etc. Then, redesign to make it work.
It was a pretty open assignment. Find a logo that was ineffective, being banal, inappropriate, ordinary or forgettable etc. Then, redesign to make it work.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
MFA Design
MFA Design
INSTRUCTOR
Milton Glaser
Milton Glaser
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DATE: Nov.16.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: icon, vitamin shoppe,
Ding Dong Lounge by Felicity Case-Mejia
ASSIGNMENT
Rebrand anything of our choosing, existing location or non existing. Brief stated that we had to do stationery as well as two additional applications of the brand.
Rebrand anything of our choosing, existing location or non existing. Brief stated that we had to do stationery as well as two additional applications of the brand.
SCHOOL
Monash University
Melbourne, Australia
Monash University
Melbourne, Australia
COURSE
Visual Communication
Visual Communication
INSTRUCTOR
Wendy Ellerton
Wendy Ellerton
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DATE: Oct.19.2010POSTED BY: BryonyCATEGORY: Entertainment COMMENTS:
TAGS: ding dong lounge, environmental, stationery, typography,
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.