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Babycakes by Tine Wahl

Lead Image

ASSIGNMENT
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.
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SCHOOL
School of Visual Arts
New York, NY
COURSE
Advertising, Interaction, Design, the Future
INSTRUCTOR
Wade Convay, Carla Echevarria
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Entry Information

DATE: Jun.03.2010|POSTED BY: Bryony|CATEGORY: Food| COMMENTS:

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