:::
Brand New
Opinions on Corporate and Brand Identity WorkA Division of UnderConsideration
:::
:::
Job Board
RSS
About Brand New Classroom
Submit Your Work
Brand New
:::
ADV × 3
crayola

Crayola Washable Fingerpaints by Christine Clayton

Lead Image

ASSIGNMENT
We were asked to redesign an existing product/package or to create a new line for an existing brand. I decided to redesign Crayola's Washable Fingerpaints packaging. Crayola's current Fingerpaints packaging is basic and doesn't really add to the brand experience or capitalize on any of the brand equity that Crayola has built over the last 125 years.
---
SCHOOL
Portfolio Center
Atlanta, GA
COURSE
Advanced Packaging
INSTRUCTOR
Brett Player
---

Continue reading this entry



Entry Information

DATE: Apr.26.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

--- ---



Archives, Search  Jobs by Category  Book Recommendations  About  About