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Land Rover by Alisha Kurtz

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ASSIGNMENT
This was a semester long project where we were to select an existing brand and completely redesign everything. The end product was a corporate standards manual that would include all our new brand guidelines. Before doing thumbnail sketches we heavily researched the company and learned anything and everything about the company and their competitors. Then came the logo design, stationery, website, collateral, and standards manual.
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SCHOOL
Bowling Green State University
Bowling Green, OH
COURSE
Brand/Identity Design
INSTRUCTOR
Matt Davis
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Entry Information

DATE: Jun.25.2010|POSTED BY: Armin|CATEGORY: Automotive| COMMENTS:

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Borderline by Tom Huveners

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ASSIGNMENT
As a final assignment we were asked to brand the new Cumulus design event so they had about 17 ideas to choose from. Cumulus Association organizes a design conference each year at a different school in a different country. This year's name was "Borderline — Pushing design over the limit" and was organized by our school. The assignment consisted of a complete branding exercise: logo(type), stationery, bag, pen, branding guidelines, and an extra item.
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SCHOOL
Media & Design Academie
Genk, Belgium
COURSE
Functional Graphic
INSTRUCTOR
W. de Buck
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Entry Information

DATE: Jun.17.2010|POSTED BY: Armin|CATEGORY: Culture| COMMENTS:

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Adler Planetarium by Ashleigh Hotz

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ASSIGNMENT
The task for the entire semester was to redesign an already existing brand/logo accompanied with a complete identity standards manual. We split into groups of four and were assigned an institution. My group was given high culture entertainment. And as a group we decided to do the Adler Planetarium in Chicago, IL. We researched together and then split off to do our own design.
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SCHOOL
Bowling Green State University
Bowling Green, OH
COURSE
Brand/Identity Design
INSTRUCTOR
Matt Davis
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Entry Information

DATE: May.10.2010|POSTED BY: Armin|CATEGORY: Culture| COMMENTS:

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Airwalk by Richard Dongses

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ASSIGNMENT
The entire semester was devoted to researching a dying brand, and coming up with a new logo redesign and style/brand guide. We were to expand on what the original brand sold, and try to think on how this new branding could encompass products/ideas/lifestyles not addressed in the original branding. Here is the course description: The goal of this course is to visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures. Students will investigate what defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.04.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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FAO Schwartz by Alana Zawojski

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ASSIGNMENT
The assignment was to select and research a well-known but dying brand and revive it by giving it a new purpose and identity system.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Apr.30.2010|POSTED BY: Armin|CATEGORY: Retail| COMMENTS:

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Tel Aviv-Yafo by Michelle Haft

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ASSIGNMENT
To rebrand any city in the world. Final deliverable was a brand systems book with a series of brand applications.
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SCHOOL
Portfolio Center
Atlanta, GA
COURSE
City Branding
INSTRUCTOR
Eric Miller
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Entry Information

DATE: Apr.22.2010|POSTED BY: Armin|CATEGORY: Destination| COMMENTS:

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Dairy Queen by Edrea Lita

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ASSIGNMENT
Choose a fast food establishment and redesign the logo, packaging and menu items
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SCHOOL
York University/Sheridan College
Toronto, Ontario Canada
COURSE
Corporate Identity Design
INSTRUCTOR
Annette Blum
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Entry Information

DATE: Apr.20.2010|POSTED BY: Armin|CATEGORY: Fast Food| COMMENTS:

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