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identity manual

NASA by Neil Uhl

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ASSIGNMENT
We were asked to choose any brand in decline and reinvent it: a new visual identity system as well as a reconsidered mission and scope as a company. The final deliverable was a book introducing the new brand, its audience, logo guidelines, and brand extensions.
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SCHOOL
Academy of Art University
San Francisco
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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DATE: Apr.19.2011|POSTED BY: Lauren Dickens|CATEGORY: Goverment| COMMENTS:

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Patagonia by Claire Milligan

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ASSIGNMENT
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Identity 2
INSTRUCTOR
Todd Hedgpeth
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DATE: May.27.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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