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Big Lots by Tymn Armstrong

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ASSIGNMENT
The assignments was to choose a national company logo and redesign it using only type.
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SCHOOL
Rasmussen
COURSE
Advanced Typography
INSTRUCTOR
Kip Williams
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Entry Information

DATE: May.07.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Verizon by Ricky Sato Yamashita

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ASSIGNMENT
I was asked to redesign Verizon's logo. My only constraint was to keep the essence of their previous logo intact.
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SCHOOL
University of North Texas
Denton, TX
COURSE
Advanced Typography
INSTRUCTOR
Eric Ligon
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Entry Information

DATE: May.06.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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Tel Aviv Zoo by Avner Gicelter

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ASSIGNMENT
To redesign a logo and poster for the old Tel Aviv zoo.
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SCHOOL
Shenkar Collage
Ramat Gan, Israel
COURSE
Graphic Design
INSTRUCTOR
Hatayas
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Entry Information

DATE: May.05.2010|POSTED BY: Armin|CATEGORY: Entertainment| COMMENTS:

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Airwalk by Richard Dongses

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ASSIGNMENT
The entire semester was devoted to researching a dying brand, and coming up with a new logo redesign and style/brand guide. We were to expand on what the original brand sold, and try to think on how this new branding could encompass products/ideas/lifestyles not addressed in the original branding. Here is the course description: The goal of this course is to visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures. Students will investigate what defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.04.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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FAO Schwartz by Alana Zawojski

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ASSIGNMENT
The assignment was to select and research a well-known but dying brand and revive it by giving it a new purpose and identity system.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Apr.30.2010|POSTED BY: Armin|CATEGORY: Retail| COMMENTS:

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Ikea by Greg Lindholm

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ASSIGNMENT
We were asked to rework a logo. Our choices were restricted to The Arbor Day Foundation, 2012 Olympics, IKEA, or Myspace.
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SCHOOL
Minneapolis College of Art and Design
Minneapolis, Minnesota
COURSE
Graphic Design I
INSTRUCTOR
Neal Peterson
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Entry Information

DATE: Apr.29.2010|POSTED BY: Armin|CATEGORY: Retail| COMMENTS:

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X-ACTO by Jesse Kirsch

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ASSIGNMENT
The class was asked to pick any brand (that included packaging) that interested them and redesign or refresh the identity and packaging for a line of products.
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SCHOOL
School of Visual Arts
New York, NY
COURSE
Packaging Design
INSTRUCTOR
Chad Roberts
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Entry Information

DATE: Apr.27.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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Tel Aviv-Yafo by Michelle Haft

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ASSIGNMENT
To rebrand any city in the world. Final deliverable was a brand systems book with a series of brand applications.
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SCHOOL
Portfolio Center
Atlanta, GA
COURSE
City Branding
INSTRUCTOR
Eric Miller
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Entry Information

DATE: Apr.22.2010|POSTED BY: Armin|CATEGORY: Destination| COMMENTS:

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Dairy Queen by Edrea Lita

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ASSIGNMENT
Choose a fast food establishment and redesign the logo, packaging and menu items
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SCHOOL
York University/Sheridan College
Toronto, Ontario Canada
COURSE
Corporate Identity Design
INSTRUCTOR
Annette Blum
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Entry Information

DATE: Apr.20.2010|POSTED BY: Armin|CATEGORY: Fast Food| COMMENTS:

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Google by Tom van de Velde

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ASSIGNMENT
We were instructed to rebrand one of three organisations: Google, NASA or the ICA. The Graphic Design course at Brighton University has little to no emphasis on brand/identity design, it's far more directed at "image making" in my opinion. As such, this is a small and quick project — quite quick, actually, just in 24 hours. No further restrictions.
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SCHOOL
University of Brighton
Brighton, England
COURSE
Graphic Design
INSTRUCTOR
Martin Andersen, Siobhan Keaney and Chris Bigg
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Entry Information

DATE: Apr.19.2010|POSTED BY: Armin|CATEGORY: Technology| COMMENTS:

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