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TSA by Joe Golike

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ASSIGNMENT
We were asked to create a new identity for a dead, dying, or defunct brand. The final product was a bound brand standards guide.
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SCHOOL
Academy of Art
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Oct.06.2010|POSTED BY: Bryony|CATEGORY: Transportation| COMMENTS:

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Patagonia by Claire Milligan

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ASSIGNMENT
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Identity 2
INSTRUCTOR
Todd Hedgpeth
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Entry Information

DATE: May.27.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Hang Ten by Neha Hattangdi

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ASSIGNMENT
Our task was to pick a dead, dying or defunct brand and revive it. I was free to choose any brand I wanted as long as I could make a case for its need for a makeover. Besides redesigning the logo, I made the standards guide and thought of ways to expand the brand to make it more than just surfwear.
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SCHOOL
Academy Of Art University
San Francisco, CA
COURSE
Nature of Identity, Graphic Design
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.17.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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FAO Schwartz by Alana Zawojski

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ASSIGNMENT
The assignment was to select and research a well-known but dying brand and revive it by giving it a new purpose and identity system.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Apr.30.2010|POSTED BY: Armin|CATEGORY: Retail| COMMENTS:

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Tel Aviv-Yafo by Michelle Haft

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ASSIGNMENT
To rebrand any city in the world. Final deliverable was a brand systems book with a series of brand applications.
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SCHOOL
Portfolio Center
Atlanta, GA
COURSE
City Branding
INSTRUCTOR
Eric Miller
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Entry Information

DATE: Apr.22.2010|POSTED BY: Armin|CATEGORY: Destination| COMMENTS:

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