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Polaroid by Roger Wang

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We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
Academy of Art University
San Francisco
Nature of Identity
Hunter Wimmer

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DATE: May.03.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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