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rolling stone

Rolling Stone by Anthony Stimola

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ASSIGNMENT
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Mar.22.2011|POSTED BY: Lauren Dickens|CATEGORY: Culture| COMMENTS:

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