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rolling stone

Rolling Stone by Anthony Stimola

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The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
Academy of Art University
San Francisco, CA
Nature of Identity
Hunter Wimmer

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DATE: Mar.22.2011|POSTED BY: Lauren Dickens|CATEGORY: Culture| COMMENTS:

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