ASSIGNMENTThis was in our Visual Communications program where we could choose to work on a variety of projects or one big project. I recently attended a student portfolio review hosted by AIGA SLC Chapter they mentioned I lacked showing an identity system so I took that critique and decide to develop a rebrand of an existing company.
SCHOOL
ITT-Technical Institute
Murray, Utah
COURSE
Design Project
INSTRUCTOR
Kevin Davenport and Ray Rackiewicz
ASSIGNMENTRebrand existing company in a new, modern way. In many cases, these companies had badly defined brands so this was meant to create something fresh and new.
SCHOOL
Polytechnic of Zagreb, IT Design
Zagreb, Croatia
COURSE
Visual Communications Design
INSTRUCTOR
Jana Ziljak-Vujic
Assistant: Vesna Ugljesic
ASSIGNMENTThis was our major project for 5th semester. We had the choice of doing literally anything. I used to live in Toronto, Canada, and was never a fan of the Toronto Transit Commission's (TTC) design and overall look.
I really enjoy the thought processes that go into branding and thought this would be a great challenge, given all the different collateral that goes into a public transport system, especially in a city like Toronto.
SCHOOL
Billy Blue College of Design
Sydney, Australia
COURSE
Bachelor of Design (Multimedia Design)
INSTRUCTOR
ASSIGNMENTThe task for the entire semester was to redesign an already existing brand/logo accompanied with a complete identity standards manual. We split into groups of four and were assigned an institution. My group was given high culture entertainment. And as a group we decided to do the Adler Planetarium in Chicago, IL. We researched together and then split off to do our own design.
SCHOOL
Bowling Green State University
Bowling Green, OH
COURSE
Brand/Identity Design
INSTRUCTOR
Matt Davis