ASSIGNMENTThis was our major project for 5th semester. We had the choice of doing literally anything. I used to live in Toronto, Canada, and was never a fan of the Toronto Transit Commission's (TTC) design and overall look.
I really enjoy the thought processes that go into branding and thought this would be a great challenge, given all the different collateral that goes into a public transport system, especially in a city like Toronto.
SCHOOL
Billy Blue College of Design
Sydney, Australia
COURSE
Bachelor of Design (Multimedia Design)
INSTRUCTOR
ASSIGNMENTStudents were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.
SCHOOL
Bowling Green State University
Bowling Green, Ohio
COURSE
Identity Design
INSTRUCTOR
Matt Davis
ASSIGNMENTThis was my final major project studying at university. It was up to each student to set their own brief which was then negotiated.
SCHOOL
De Montfort University
Leicester, UK
COURSE
BA (Hons) Graphic Design and Photography
INSTRUCTOR
Ben Archer