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Castle Palooza by Jamie O'Leary

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ASSIGNMENT
This was our final year project so each student was given the task of finding an organisation to complete a project for. I choose a visual identity redesign for Castle Palooza Music & Arts festival which takes place in Tullamore, Co. Offaly in Ireland. The reason I chose this festival is because it is largely unknown within Ireland and has a poor existing identity unsuited to its target audience.
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SCHOOL
Dublin Institute of Technology
Dublin, Ireland
COURSE
MA Design Practice
INSTRUCTOR
John Greene
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Entry Information

DATE: Sep.07.2010|POSTED BY: Bryony|CATEGORY: Entertainment| COMMENTS:

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Experience Music Project + Science Fiction Museum by Marissa Winkler

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ASSIGNMENT
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
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SCHOOL
Parsons the New School for Design
New York, NY
COURSE
Graphic Design 2
INSTRUCTOR
Juliette Cezzar
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Entry Information

DATE: Jun.10.2010|POSTED BY: Armin|CATEGORY: Culture| COMMENTS:

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Patagonia by Claire Milligan

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ASSIGNMENT
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Identity 2
INSTRUCTOR
Todd Hedgpeth
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Entry Information

DATE: May.27.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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