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Patagonia by Claire Milligan

Lead Image

The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
Academy of Art University
San Francisco, CA
Identity 2
Todd Hedgpeth

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DATE: May.27.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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