Speakers

JK

Jason
Klein

Partner
at
Brandiose
San Diego, CA

@Brandiose

Jason & Casey are the guys who dream up the official logos for Major League and Minor League Baseball teams.

We grew up in San Diego, best friends since kindergarten. As kids, we were always collaborating and dreaming up creative ways to bring stories to life.

Fifteen years later, we started designing logos with back stories of our college dorm rooms. We sent letters to 150 Minor League Baseball teams, and only one got back to us: the West Tenn Diamond Jaxx. They told us, “If we like it, we’ll buy it.” That summer we set out with the same goal we have today: Doing whatever it takes to make teams famous by celebrating their stories.

Since that moment, we’ve  brought to life all kinds of team names, mascots, and looks, including top selling logos for the Richmond Flying Squirrels and Lehigh Valley Iron Pigs. Because we love trying new things never been done before, we invented the first glow-in-the-dark on-field baseball cap for the Casper Ghosts, and the first On-Field Rally Cap design in history for the Altoona Curve.

Today we’re bringing the same “can-do” attitude and  whimsical approach to storytelling, we learned as kids. We’re  providing imaginative ideas and rockstar treatment not just to minor league clubs, but major league teams as well. Recently, we reimagined the logos and uniforms for America’s oldest baseball club, the Cincinnati Reds.

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Jump to other speaker bios:
Michael Bierut / Bob Gill / Josh Higgins / Jason Klein / Bruno Maag / Debbie Millman / Matt Stevens / Stuart Watson / Casey White

Presenting Sponsors

SVA Masters in Branding
Squarespace
Neenah Paper
MailChimp
Monotype Imaging
FontShop
Behance
MOO
Quantum Group

Event Sponsors

Hoefler & Frere-Jones
CustomInk

After-Party Sponsors

The Public Society

Local Sponsor

AIGA/NY

In-kind Sponsor

Uber