Ivan Chermayeff, Tom Geismar, and Sagi Haviv are thee of the world's most celebrated identity designers. Their firm, Chermayeff & Geismar & Haviv, was founded by Chermayeff and Geismar in the late 1950s, pioneering the practice of idea-driven graphic design across disciplines. It has been responsible for major museum exhibits such as those at the Statue of Liberty and Ellis Island Immigration museum, the American pavilions at two world's fairs, and the Truman and JFK Presidential Libraries, as well as art-in-architecture projects such as 9 West 57th Street in New York City. The firm is perhaps best known for having designed countless trademarks around the world, such as the those for Chase bank, Mobil Oil, National Geographic, Showtime, PBS, Barneys New York, NBC, and more recently, the Library of Congress, Conservation International, Armani Exchange, Avery, Harvard University Press, and many others. The firm has been awarded every major award in the field, and in 2014 Chermayeff and Geismar received the Smithsonian Cooper-Hewitt National Design Award for lifetime achievement. The three partners work collaboratively on every project they take on. The firm is independently owned and based in New York City.