Hilary Greenbaum

Director of Graphic Design

Whitney Museum of American Art / New York, NY

Hilary Greenbaum is the Director of Graphic Design for the Whitney Museum of American Art. Since 2012, she has managed the development of the museum’s identity across multiple platforms including advertising, exhibition graphics, signage, digital media, and a wide variety of printed ephemera.

Prior to her current position, she served as a staff designer and design columnist for The New York Times Magazine. While there, she initiated the “Who Made That?” series, which evolved from a weekly posting on the magazine’s blog to a weekly column in the printed magazine. She continues to write and lecture about design at various universities and colleges including NYU’s School of Continuing Studies, Syracuse University, Purchase College, Pratt, and Parsons / The New School.

Her work has been recognized by D&AD, London’s Design Museum, the Society of Publication Designers, the Type Directors Club, the Art Directors Club, AIGA, and the Society for News Design. Hilary holds a BFA from Carnegie Mellon University, an MFA from the California Institute of the Arts, and is currently on the board of directors for AIGA/NY. 

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Day 1

Jonathan Hoefler / Philippe Apeloig / Andrew Schapiro / Tom Geismar, Ivan Chermayeff, Sagi Haviv / Paula Scher / Hilary Greenbaum / Rodney Abbot / Larry Pipitone, Eric Collins, Joey Ellis / Christine Taylor / Fredrik Öst, Magnus Berg

Day 2

Johnny Earle aka "Cupcakes" / Gabor Schreier / Julia Hoffman / Brett Wickens / Emily Oberman / Greg Hahn, Ryan Moore / David Heasty, Stefanie Weigler / Roberto de Vicq de Cumptich / Susan Skarsgard / Ty Mattson
Hilary Greenbaum



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Talk Topic

Graphic design’s role in the opening of the Whitney’s new building.