Larry Pipitone, Eric Collins, Joey Ellis

Partners and Creative Directors

Grand Army / New York, NY

GrandArmy is a creative studio in New York City specializing in creative direction and strategy in advertising, graphic design, branding, film, illustration and print making.

Over the past several years GrandArmy have launched an art magazine, branded two public schools, written and directed short films, worked in fashion, music, and art, shown in gallery exhibitions on both coasts, painted murals, launched a furniture brand, designed a line of skateboards and blown up several race cars.

We work with clients of any scale, from industry icons to boutique fashion brands.

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Day 1

Jonathan Hoefler / Philippe Apeloig / Andrew Schapiro / Tom Geismar, Ivan Chermayeff, Sagi Haviv / Paula Scher / Hilary Greenbaum / Rodney Abbot / Larry Pipitone, Eric Collins, Joey Ellis / Christine Taylor / Fredrik Öst, Magnus Berg

Day 2

Johnny Earle aka "Cupcakes" / Gabor Schreier / Julia Hoffman / Brett Wickens / Emily Oberman / Greg Hahn, Ryan Moore / David Heasty, Stefanie Weigler / Roberto de Vicq de Cumptich / Susan Skarsgard / Ty Mattson
Larry Pipitone, Eric Collins, Joey Ellis


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Talk Topic

We will talk about our uniquely multidisciplinary approach to brand development. We’ll use a recent in-depth case study to illustrate how our process begins at the traditional branding exercise, then expands through fields as varied as product development, strategy, packaging, print advertising, film making, and interior design. At every point we’ll describe how we view new discipline as an opportunity to reinforces and amplify a brand’s voice.