Christine Taylor

Licensing Creative Account Manager

Hallmark / Kansas City, MO

Christine is a multi-disciplinary creative with a background in both psychology & design. After several roles in both the psych and design fields, she landed at Hallmark Cards in Kansas City where she current works as a Creative Account Manager in the Licensing Design Studio. She manages the relationship and creative product development between Hallmark’s internal product development teams and outside Movie & TV studio licenses like Star Wars, Warner Bros., DC Comics, Star Trek, FOX, NBC/Universal, AMC & Lionsgate. She ensures all licensed product meets the creative strategy and brand/character relevance in multiple channels of retail distribution. She’s a pop culture fanatic and brings her passion and geek lexicon for those brands to work every day. She is a past President and current Advisory Board Member of AIGA Kansas City, has been featured in various award shows and publications over the years, as well as jurored a few. Like many designers, she has a passion for food, wine, film, television, music and theatre and often takes on outside projects that leverage’s her love for them, including Production Design for local films and web series.

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Day 1

Jonathan Hoefler / Philippe Apeloig / Andrew Schapiro / Tom Geismar, Ivan Chermayeff, Sagi Haviv / Paula Scher / Hilary Greenbaum / Rodney Abbot / Larry Pipitone, Eric Collins, Joey Ellis / Christine Taylor / Fredrik Öst, Magnus Berg

Day 2

Johnny Earle aka "Cupcakes" / Gabor Schreier / Julia Hoffman / Brett Wickens / Emily Oberman / Greg Hahn, Ryan Moore / David Heasty, Stefanie Weigler / Roberto de Vicq de Cumptich / Susan Skarsgard / Ty Mattson
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Talk Topic

Fandamonium: Creating Pop Culture Products for Brand Loyalists
Explore the world of how Hallmark and other brands create licensed entertainment product and experiences to attract and maintain loyal fans of all ages, from fanatical to light-hearted enthusiasts.