Fredrik Öst, Magnus Berg

Founder & Creative Director, Founder & Design Director

Snask / Stockholm, Sweden

Snask is the internationally renowned rockstar creative agency that create the heart & soul of brands. They create new brands and rejuvenate old ones. They knock off all types of branded material for print, web, film and experimental advertising. Their name means candy, filth and gossip and everywhere they go they make a couple of enemies and millions of fans. After headlining the biggest conferences around the globe Magnus and Freddie(founders) have become two of the most experienced talkers within design and branding.

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Day 1

Jonathan Hoefler / Philippe Apeloig / Andrew Schapiro / Tom Geismar, Ivan Chermayeff, Sagi Haviv / Paula Scher / Hilary Greenbaum / Rodney Abbot / Larry Pipitone, Eric Collins, Joey Ellis / Christine Taylor / Fredrik Öst, Magnus Berg

Day 2

Johnny Earle aka "Cupcakes" / Gabor Schreier / Julia Hoffman / Brett Wickens / Emily Oberman / Greg Hahn, Ryan Moore / David Heasty, Stefanie Weigler / Roberto de Vicq de Cumptich / Susan Skarsgard / Ty Mattson
Fredrik Öst, Magnus Berg


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Talk Topic

Snask will talk about how to make enemies and gain fans. This means they believe that brands have to stand out as well as stand up for their own beliefs. Being bold and colorful. They will go through a few cases to show how this can be made as well as show how they work with their own brand, something that a lot of creative agencies easily forget.