Julia Hoffman

Global Creative Director

Etsy / Berlin, Germany

Julia Hoffmann is the Global Creative Director for Etsy. Based in Berlin, Germany she oversees the visual brand internationally across all consumer touch-points.

Prior to this, Julia served as the Creative Director of the Museum of Modern Art in New York City. In her role as head of the Advertising and Graphic Design Department she oversaw the brand identity and design for exhibition graphics, advertising, signage, and collateral projects for all of MoMA’s exhibitions and programs.

Julia has also held senior roles at Pentagram (Senior Designer) and Crispin Porter Bogusky (Art Director).

Born in Frankfurt, Germany, Julia earned her BFA from New York’s School of Visual Arts, where she was also a faculty member.

She lives with her daughter and husband in Berlin, Germany.

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Day 1

Jonathan Hoefler / Philippe Apeloig / Andrew Schapiro / Tom Geismar, Ivan Chermayeff, Sagi Haviv / Paula Scher / Hilary Greenbaum / Rodney Abbot / Larry Pipitone, Eric Collins, Joey Ellis / Christine Taylor / Fredrik Öst, Magnus Berg

Day 2

Johnny Earle aka "Cupcakes" / Gabor Schreier / Julia Hoffman / Brett Wickens / Emily Oberman / Greg Hahn, Ryan Moore / David Heasty, Stefanie Weigler / Roberto de Vicq de Cumptich / Susan Skarsgard / Ty Mattson
Julia Hoffman



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Talk Topic

In-house design studios are the future of branding because both designers and partners are the client.