Chief Creative Officer
Brand Studio CAA-GBG
Los Angeles, CA
AliceAnn Wilson is founder of the Brand Studio – the branding unit for CAA, the world’s largest entertainment and sports representation agency - and recently appointed Chief Creative Officer of joint venture CAA-GBG, combining the commercial development groups of the two companies.
At Brand Studio CAA-GBG, she leads a multidisciplinary design team that uses a mix of market insights and pop-cultural context to establish clear brand vision through design and brand experience.
AliceAnn has held Design Director roles on projects for Museum of Natural History, Starwood Hotels, Delta Airlines and the launch of LIVESTRONG. She was brand consultant on the youth campaign for Obama’s 2008 Vote for Change, the first political campaign to win Ad Age’s Marketer of the Year.
Following her first career as a professional dancer at American Ballet Theater, AliceAnn translated her artistic background to the branding world, viewing brands as values in motion. This sensibility was the founding idea for the Brand Studio. Since 2009, she led oversight of celebrity brand portfolios for Drew Barrymore, Shaun White, Margherita Missoni, Zendaya, Christiano Ronaldo among others. The Studio has orchestrated new category strategies for clients Cheesecake Factory, Budweiser and Coca-Cola.
As Creative Director for the legendary LA retailer Fred Segal, she directed the resurgence of the brand for international markets, helping the client win coveted AAFA Retailer of the Year award 2018.
Work awards include The One Show, HOW, Webby Awards, Cannes Lions, and Communication Arts. Wilson attended RISD and graduated from Parsons School of Design with dean’s honors.
Lifestyle brands are alive, intuitive and a global business. Connecting design strategy from culture to commerce.
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Leland Maschmeyer / Ivan Vasin & Ivan Velichko / Dr Natasha Grand / Alice Ann Wilson / Neil Blumenthal / Chris Campbell / Spencer Charles & Kelly Thorn / Jesse Reed & Hamish Smyth / Jon Contino / Jessica Hische