Chris is an Executive Creative Director at Interbrand. He believes passionately in the power of design as a strategic business tool to help organizations win in the marketplace. With more than 20 years of design experience, he has created award-winning work recognized by organizations including Cannes Lions, D&AD, AIGA, and The One Show. His client experience includes Microsoft, GE, Hyatt, AT&T, and McDonald’s among others.

Lauren is the Design Director for Mixed Reality at Work, the Microsoft team focused on creating mixed reality experiences for HoloLens. She works at the intersection of strategy and innovation, using brand as a force for uniting teams and inspiring new ideas. She took Microsoft Edge cross-platform, helped kickstart the mobile lens company, Moment, and has partnered with clients like Starbucks, Boeing, Intel and Emirates to build brands and experiences that engage with people in new ways.

ONLINE

interbrand.com
lcascio.com

ON TWITTER

@Interbrand
@lcascio

ON INSTAGRAM

@Interbrand
@lcascio

TALK TOPIC

We will share a behind the scenes view into an identity engagement Interbrand recently completed for the Mixed Reality at Work team.

JUMP TO OTHER SPEAKERS

DAY 1

Christopher Doyle / Annie Atkins / Kit Hinrichs / Sue Murphy / James Greenfield / Mirko Ilić / Katie Levy & Mike McVicar / Deva Pardue / Laura Forde / Scott Dadich

DAY 2

Leland Maschmeyer / Ivan Vasin & Ivan Velichko / Dr Natasha Grand / Alice Ann Wilson / Neil Blumenthal / Chris Campbell / Spencer Charles & Kelly Thorn / Jesse Reed & Hamish Smyth / Jon Contino / Jessica Hische