San Francisco, CA
Kit Hinrichs studied at Art Center College of Design in Los Angeles, California. He served as principal in several design offices in New York and San Francisco, and spent 23 years as a partner of Pentagram, before opening Studio Hinrichs in San Francisco in 2009. His design experience incorporates a wide range of projects, including corporate communications, brand development, promotion, packaging, catalogs, environmental graphics, editorial and exhibition design.
In addition to teaching at the School of Visual Arts in New York, the California College of Arts in San Francisco, AIGA National Conferences, the HOW Conference, Art Center College of Design, and numerous other design associations and universities worldwide. His work is included in the permanent collections of the Museum of Modern Art, New York, and San Francisco, LACMA, and the Denver Museum of Design. He is co-author of five books, including Typewise, Long May She Wave and The Pentagram Papers.
Throughout his career, he has co-founded @issue: The Journal of Business and Design, chaired the AIGA California Show, co-chaired the Alliance Graphique Internationale San Francisco Congress, chaired the AIGA Business Conference and San Francisco Design Lecture Series and launched the @issue Design Conference. Kit is a recipient of the prestigious AIGA medal. He is also a past executive board member of AIGA, a member of the Alliance Graphique Internationale, and a trustee of Art Center College of Design since 1996. He recently was the recipient of the ArtCenter Lifetime Achievement Award.
Every Brand Has a Story
Kit Hinrichs, a noted narrative designer, explores how important the development of a “story” is to building a brand. The presentation, will be filled with richly illustrated examples, war stories, and the unforeseen visual accidents that often give meaning to a brand.
Included within the presentation; How important is the name? How understanding the target audience is critical to developing a strong brand. Creating a brand story, even if there isn’t one. How to use typography as the voice of the brand. Recognizing the visual cues that make a brand unique.
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