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pittsburgh, pa

2025 Brand New Conference

OCTOBER 23 & 24

see you in 2026?

A two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.

Aaron Poe

Creative Director

Independent

California

Aaron is an executive creative leader with deep in-house experience at Square, Zapier, and Hims & Hers, where he built and scaled brand systems for high-growth teams and global audiences. He specializes in creating scalable frameworks that unlock creativity—brand architectures, design languages, motion systems, and campaign platforms that evolve as companies grow. He spikes at the intersection of storytelling and structure, where intuition meets systems thinking. Over his career, Aaron has spent 14 years in agencies, helped brand more than 20 startups, and partnered with global leaders including Adidas, Adobe, Apple, Beats, Google, Nike, and UNICEF.

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Day 1

October 23

Casey MartinAsh Phillips & Miro LaFlagaAmber Yoko Worrell & Kristie FeltnerKiser BarnesEbru Sile GokselDan RughBrette RichmondMichael CarrollBarrington ReevesRen Rigby

Day 2

October 24

Mike & Chara SmithNada HeshamAaron PoePaolo CatallaPuno Puno & Mindy NguyenJim HargreavesSidney RoseLarkin WernerMitch WiesenDan Cassaro & Dan Christofferson