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pittsburgh, pa

2025 Brand New Conference

OCTOBER 23 & 24

see you in 2026?

A two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.

Paolo Catalla

Founder / Principal Creative

Semi:Formal

Detroit, MI

Paolo Catalla is the Founder & Principal Creative of Semi:Formal — an award-winning multidisciplinary graphic design studio that creates dynamic solutions for brands, products, people, films, institutions, (and for fun ✌️).

With over 15 years in the creative industry, he brings a broad-ranging skill set spanning visual communication and entertainment. His work has been internationally recognized by D&AD, Cannes Lions, Ad Age, Communication Arts, and others.

Outside of Semi:Formal, Paolo is the Co-Founder & Co-Director of Brightside Collective — a Detroit-based nonprofit that reimagines urban spaces through ecology, design, and community collaboration. Outside of that, he’s a father of 4 wild kiddos. And outside of that, he’s tired.

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Day 1

October 23

Casey MartinAsh Phillips & Miro LaFlagaAmber Yoko Worrell & Kristie FeltnerKiser BarnesEbru Sile GokselDan RughBrette RichmondMichael CarrollBarrington ReevesRen Rigby

Day 2

October 24

Mike & Chara SmithNada HeshamAaron PoePaolo CatallaPuno Puno & Mindy NguyenJim HargreavesSidney RoseLarkin WernerMitch WiesenDan Cassaro & Dan Christofferson