Louise Fili Ltd.
New York, NY
Louise Fili is director of Louise Fili Ltd, a New York-based studio specializing in brand development for food packaging and restaurants, as well as typeface design. Fili was art director for eleven years at Pantheon Books, where she designed close to 2000 book jackets. She is co-author, with Steven Heller, of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco España, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, Stencil Type, and Slab Serif Type. Fili has also written and designed Elegantissima, a best-selling monograph of her work, as well as Grafica della Strada, Graphique de la Rue, Gràfica de les Rambles, The Cognoscenti’s Guide to Florence, and Italianissimo. A member of the Art Directors Hall of Fame, she has also received the medal for Lifetime Achievement from the AIGA and the Type Directors Club.
How a good package design makes food taste better.