The Fan Zone!

One recurring bit of feedback we receive for the conference is that attendees wish there were more opportunities to interact with other attendees and meet new people, especially for those coming by themselves. So… last year we introduced “The Fan Zone!”. Yes, with a cheesy name and exclamation point on purpose. We tried coming up with something more serious or engaging but, in the end, what we’ve put together is literally a zone for fans. Fans of Brand New, fans of logos, fans of branding, fans of insider jokes… “final_final.jpg” anyone?

Also starting last year we are no longer having any sponsors and The Fan Zone! is part of the reason why: we wanted to use all of the real estate we would have assigned to them to set up this series of interactive exhibits and galleries. So what can you expect?

The Design Gallery

The main attraction is a one-of-a-kind physical gallery that gathers real-life examples of some of the best projects that have been featured on Brand New in the past three years. Burger King uniforms? Check. Squirrels hoodie? Check. Crazy perfume bottles from Hong Kong? Check. Bad-ass spray paint from Ukraine? Check. We have sourced dozens of projects from around the world that will bring to life some of the mock-ups you’ve seen on Brand New and thought they would never come to life.

BNConf Archives Gallery

Every piece of collateral and swag we’ve ever produced for the Brand New Conference since 2010 will be on display.

Tote Bag Gallery

Organized by color, we will have the most tote bags for perusing. If you have a cool tote bag you would like included in the gallery, we are accepting submissions! So e-mail us about it.

Motion Gallery

If you prefer your design digital and in motion, we will have a video playing on the big screen during the breaks with the very best motion files from projects posted on Brand New in the previous 12 months. Here is a brief sampling from the 2024 reel.

Live Voting Polls

There will be six real-life voting stations where you will be able to see and vote “Great”, “Fine”, or “Bad” on some of the year’s most notable projects.

Battle of the Wordmarks

A March-Madness-like tournament playing out across the two days pitting the best wordmarks of the last 12 months against each other.

Live Infographics

From finding out a little bit of who you are, where you come from, what your favorite design elements are, and even testing your logo memory skills, a handful of live, interactive infographics will provide a glimpse of just who in the world attends a branding conference (and, perhaps, why).

Station designs and content might change for 2025 but the spirit will remain.