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A celebration of being a small studio and embracing the flexibility (and challenges) that come with it as well as a rare praise for the constraints and restrictions we face constantly across projects and using…

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A series of questions presented to challenge our preconceptions about branding (and life) based on an upbringing as an Iranian American immigrant supported by a series of insights like, among others, embracing our heritage, looking…

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A charming and honest acknowledgment of being young, making mistakes, learning on the job, and modeling parental advice based on one’s own experiences. This presentation also featured one of the best quotes from one of…

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A discerning conversation stemming from the publication of his new book, “Universal Principles of Branding”, on various aspects of branding, from its definition to its purpose to its (mis)understanding, while broaching other subjects as myriad…

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A poetic take on how strategy is key in developing responsive, responsible, and culturally-relevant design work, explained through the lens of an exercise learned from a tax accountant — The Core Values exercise — in…

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A first-hand account of a project to redesign a non-alcoholic beer brand where the outcome was not the desired one but that makes a case for the reframing and rethinking of failure and rejection as…

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