ADV @ UNDERCONSIDERATION      Peek here for details





The Royal Academy of Art at the Hague

Quantity Produced


Production Cost

€7,000 (US$9,500) approximately (printing was sponsored by publisher)

Production Time

2 weeks

Dimensions (Width × Height × Depth)

220 mm × 155 mm (8.6 in × 6.1 in)

Page Count


Paper Stock

Reviva Offset, Lynx, Fashion Rose and Popset Lichtgrijs.

Number of Colors

2 spot colors, plus one signature in 4-color process



Perfect bound


Gotham Condensed by Hoefler and Frere-Jones and Poynter Oldstyle Text by Font Bureau


What better excuse to dive right into some of the finest typography available than a catalogue celebrating Tobias Frere-Jones, winner of the 2008 Gerrit Noordzij Prize presented by the postgraduate course in Type & Media at the Hague Royal Academy of Art awarded to those that have played an important role in the field of type design and typography.

Abi Huynh, the editor and one of the designers of the catalogue, explains:

The book collects his work between 1987 and 2006, articles by Frere-Jones, as well as anecdotes and stories from friends/colleagues. Contributors: Dawn Barrett, David Berlow, Rachel Berger, Amanda Bowers, Sheila Levrant de Brettville, Matthew Carter, Neil Donnelly, Sasha Frere-Jones, Cyrus Highsmith, Jonathan Hoefler, Natalia Ilyin, GJ Nelson, Chris Vermaas and Dirk Wachowiak.

This is simply a nice, bold use of two colors that aptly showcases Frere-Jones’ type work. Even the use of the screened red (which usually looks to salmon-ey) looks pretty good here. The full color signature seems like a nice complement, but I would be happy with black and white photographs.

Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue --- Gerrit Noordzij prize exhibition catalogue


Recent Posts



2008 Gerrit Noordzij Prize Exhibition Catalogue


Production Method




Design: Laure Afchain, Marta Bernstein, Abi Huynh, Charles Mazé and Sueh Li Tan.
Type Specimens: Khajag Apelian, Ján Filípek, Ondrej Jób, Holger Königsdörfer, Dan Milne, and César Puertas.

All students of Type and Media 08/09 at The Royal Academy of Art. Coordinated by Jan Willem Stas. Edited by Abi Huynh and Dan Milne.



Printed by Drukkerij Jan de Jong
Bound by Binderij Meeuwis
Published by De Buitenkant

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 19, 2009


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End