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Cornell University

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

13.25 in. × 19.0 in.

Page Count


Paper Stock

Uncoated Lynx smooth 70 lb. text

Number of Colors

4-color CMYK + 1 spot color



Nested folios


Helvetica Neue


As part of their ongoing work for Cornell University’s College of Architecture/Art/Planning (AAP), Soulellis Studio has been producing its newsletter since 2006, when AAP tasked them with redesigning its alumni newsletter. Paul Soulellis explains:

It was copy-heavy, dense, small and difficult to read. We re-imagined the piece as an over-sized design magazine, with a focus on images, graphics and color.

We’ve designed six issues since — one every semester. Each issue features a different fluorescent color. We used Pantone 804 (neon orange) for Spring 2009, and the photos don’t do it justice! It’s super hot and really pops off of the page.

If you look up “Super Hot” in the dictionary you will find Pantone 804 as one of its definitions. Few things are hotter than neon orange in print, and the way it works in the AAP newsletter, along with the more editorial and photographic layout, creates a very nice balance of seriousness and vibrancy.

One thing to note in this project is the binding. Or, well, the lack of binding. The newsletter is held together simply by the folds of its pages, as it has no saddle-stitching. I like this newspaper-like effect with nice paper; it’s a nice experience. Plus, you can take some of the spreads apart and see them on their own… like the fourth image down, with all the colorful boxes. That would look super hot.

Cornell Architecture/Art/Planning Newsletter --- Cornell Architecture/Art/Planning Newsletter --- Cornell Architecture/Art/Planning Newsletter --- Cornell Architecture/Art/Planning Newsletter --- Cornell Architecture/Art/Planning Newsletter --- Cornell Architecture/Art/Planning Newsletter --- Cornell Architecture/Art/Planning Newsletter


Recent Posts



Cornell Architecture/Art/Planning Newsletter


Production Method




Soulellis Studio
Creative Director: Paul Soulellis
Designer: Erik Vrielink



Monroe Litho

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 27, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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The End