For Print Only

A Division of UnderConsideration

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2009
–
2017

As part of their ongoing work for Cornell University’s College of Architecture/Art/Planning (AAP), Soulellis Studio has been producing its newsletter since 2006, when AAP tasked them with redesigning its alumni newsletter. Paul Soulellis explains:

It was copy-heavy, dense, small and difficult to read. We re-imagined the piece as an over-sized design magazine, with a focus on images, graphics and color.

We’ve designed six issues since — one every semester. Each issue features a different fluorescent color. We used Pantone 804 (neon orange) for Spring 2009, and the photos don’t do it justice! It’s super hot and really pops off of the page.

If you look up “Super Hot” in the dictionary you will find Pantone 804 as one of its definitions. Few things are hotter than neon orange in print, and the way it works in the AAP newsletter, along with the more editorial and photographic layout, creates a very nice balance of seriousness and vibrancy.

One thing to note in this project is the binding. Or, well, the lack of binding. The newsletter is held together simply by the folds of its pages, as it has no saddle-stitching. I like this newspaper-like effect with nice paper; it’s a nice experience. Plus, you can take some of the spreads apart and see them on their own… like the fourth image down, with all the colorful boxes. That would look super hot.

Fray Issue 1: “Busted!”

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Zync Journal

Cornell Architecture/Art/Planning Newsletter

Production Method

Offset

Design

Soulellis Studio
Creative Director: Paul Soulellis
Designer: Erik Vrielink

Printing

Monroe Litho