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Quantity Produced


Production Cost

US$20,000 (approx.)

Production Time

Dimensions (Width × Height × Depth)

6.5 in. × 9 in.

Page Count

96 plus Cover

Paper Stock

Cover: 100lb Uncoated, 30% Post Consumer Waste (PCW) Recycled
Interior: 80lb uncoated, 100% PCW Recycled

Number of Colors

4-Color Process



"Sewn, baby. SEWN."


Officina Serif and Proforma Book


“Busted!” is the first printed quarterly publication of the well established and popular community of Fray that focuses on true first-person stories. “Busted!” presents over a dozen true stories about, well, being busted. These range from stories of coke consumption to carrying a swordfish beak in a bag and everything in between. Each story is accompanied by an original illustration. The full effect of “Busted!” with its generously weighted uncoated paper is extremely pleasant. The images and the text look and feel sharp. The recycled cardboard cover also helps make it feel like a very down-to-earth publication. Our copy of Fray arrived in a sweet little canvas bag but the real treat was for the 300 first subscribers who were treated to a Gocco-printed version of the bag featuring the cover illustration.

Fray Issue 1: Busted --- Fray Issue 1: Busted --- Fray Issue 1: Busted --- Fray Issue 1: Busted --- Fray Issue 1: Busted --- Fray Issue 1: Busted --- Fray Issue 1: Busted --- Fray Issue 1: Busted
For the initial launch of the magazines, I screened custom bags for the first 300 subscribers as a special thank you gift. It took forever, but they were beautiful — each one came out different.
--- Fray Issue 1: Busted --- Fray Issue 1: Busted --- Fray Issue 1: Busted ---

Recent Posts



Fray Issue 1: “Busted!”


Production Method




Design: Derek Powazek
Cover illustration: Kevin Cornell



Hemlock Printers

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 26, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End