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One Percent Productions

Quantity Produced


Production Cost

$25 in spray glue and paper doilies

Production Time

1 Month

Dimensions (Width × Height × Depth)

21 in × 17.5 in

Page Count

Paper Stock

Fox River Crushed Leaf, Light Blue 80lb Cover

Number of Colors

5 spot colors




Metal type: Hand-set 15-line Gothic Wood Type and 30-pt Typo Upright


There is no shortage of cool letterpress or silkscreen gigposters out there that we could feature day in and day out, but what sets this poster apart is its designer’s and printer’s (Bennett Holzworth) resourcefulness to transform something as kitschy as paper doilies into a custom template for the design of the poster. As the photos of the process below show, this is what separates a handmade design from a design done on the computer made to look handmade. Certainly it helps to have your own letterpress — in this case, this is Bennett’s 12 × 18 New Style Chandler & Price Platen Press circa 1920 that lives in his garage.

John Vanderslice Poster --- John Vanderslice Poster --- John Vanderslice Poster --- John Vanderslice Poster --- John Vanderslice Poster --- John Vanderslice Poster --- John Vanderslice Poster --- John Vanderslice Poster --- John Vanderslice Poster ---


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John Vanderslice Poster


Production Method




Design, Illustration: Bennett Holzworth



Letterpress Printing: Bennett Holzworth

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 11, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End