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Australian Graphic Design Association

Quantity Produced


Production Cost

Paper and print were sponsored.
Approximate retail value of print sponsorship was AUD$2,000 (US$1,604.27)

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Cover: A5 (5.82 in × 8.26 in)
Body: B5 (6.92 in × 9.84 in)

Page Count

16 plus cover

Paper Stock

Sponsored by Spicers Paper.
Cover: Splendorlux Textures, Laser 250GSM.
Interior: Neena Columns, Solar White 118GSM

Number of Colors

2 spot colors: Pantone Process Black and Pantone 801



Saddle stitched


Times by Stanley Morison (In an attempt to give a current voice to a commonly maligned workhorse).


With a fresh council elected to the ACT Chapter of the Australian Graphic Design Association in 2009, a sponsorship brochure was the perfect opportunity to communicate and demonstrate the new leadership’s commitment to the organization. The designer and copywriter David Constantine explains that “the design of the document works off a base of formal type treatment and grid, and explores a series of layout possibilities from spread to spread, each informing the next. The stocks chosen for the document are texturally contrasting, with a satin coated laser embossed cover, and a bulky fibrous laid text section. They are brought together by the common property of a pronounced vertical stripe. Further, “the format mismatches cover and text sizes, featuring B5 internals wrapped in an A5 cover, serving to heighten the textural contrast of the stocks.”

Australian Graphic Design Association Sponsorship Brochure ---Australian Graphic Design Association Sponsorship Brochure ---Australian Graphic Design Association Sponsorship Brochure ---Australian Graphic Design Association Sponsorship Brochure ---Australian Graphic Design Association Sponsorship Brochure


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 10, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End