ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
6 in. × 9 in. × 1 in.
Page Count
–
Paper Stock
Book cloth for package
Coated paper for images
Number of Colors
CMYK for images
Varnishes
–
Binding
Cloth-covered chipboard
Typography
Futura
To thank the über celebrities of its “The Computer is Personal Again” campaign, created by ad agency Goodby, Silverstein & Partners, HP sent a special edition DVD and package to the likes of Jay-Z, Jerry Seinfeld and Michel Gondry for taking part in the addictive TV commercials, where they pantomime to the tune of dazzling special effects (most of them, if not all, by Motion Theory). The gift is a luscious cloth-covered DVD case with black foil stamping that includes said DVD and a personalized still frame from the commercial. This all begs the question: For those that have everything, what do you get them? Now we know the answer, black cloth-covered cases with black foil stamping.
HP “Thank You” DVD
Production Method
Digital
Foil stamp
Silkscreen
Design
Design: Bob Dinetz Design
Agency: Goodby, Silverstein & Partners
Printing
Colorbar
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 30, 2009
Filed Under
DVD Packaging
Digital
Foil stamp
Silkscreen
Tagged with
cloth-covered
DVD
foil stamp
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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