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Quantity Produced


Production Cost

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

6 in. × 9 in. × 1 in.

Page Count

Paper Stock

Book cloth for package
Coated paper for images

Number of Colors

CMYK for images



Cloth-covered chipboard




To thank the über celebrities of its “The Computer is Personal Again” campaign, created by ad agency Goodby, Silverstein & Partners, HP sent a special edition DVD and package to the likes of Jay-Z, Jerry Seinfeld and Michel Gondry for taking part in the addictive TV commercials, where they pantomime to the tune of dazzling special effects (most of them, if not all, by Motion Theory). The gift is a luscious cloth-covered DVD case with black foil stamping that includes said DVD and a personalized still frame from the commercial. This all begs the question: For those that have everything, what do you get them? Now we know the answer, black cloth-covered cases with black foil stamping.

HP Thank You DVD --- HP Thank You DVD --- HP Thank You DVD --- HP Thank You DVD --- HP Thank You DVD --- HP Thank You DVD --- HP Thank You DVD


Recent Posts



HP “Thank You” DVD


Production Method


Foil stamp




Design: Bob Dinetz Design
Agency: Goodby, Silverstein & Partners




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 30, 2009


Filed Under

DVD Packaging
Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End