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Staub USA

Quantity Produced


Production Cost

US$18,000 ($1.50 per catalog)

Production Time

10 days

Dimensions (Width × Height × Depth)

6 in. × 9 in.

Page Count


Paper Stock

Number of Colors

Cover: Double hit of metallic silver and deep emboss.
Interior:�4-color offset with a dull-varnish flood.



Saddle stitched



The land of catalogs is wide and varied, from your Sunday Paper circulars full of promotional blasts to the most elegant, alluring and expensive collections of products. Kitchenware in particular is no stranger to catalogs, and in this case Rotor found a nice balance between the traditional and the unexpected within an industry catalog.

Staub Product Catalog --- Staub Product Catalog --- Staub Product Catalog --- Staub Product Catalog


Recent Posts



Staub Product Catalog


Production Method





Art direction, Andy Weaverling, Matt Travaille. Design, Matt Travaille, Andy Weaverling, Kevin Hayes. Photography, Phil Aarestad. Copywriting, Jake Nassif.



The John Roberts Company

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 22, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End