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Personal fundraiser for AidsLifeCycle

Quantity Produced


Production Cost

Approximately $200

Production Time

Dimensions (Width × Height × Depth)

9 in × 6 in (flat)

Page Count


Paper Stock

Number of Colors






After Colin sent us the information regarding this project, we went back with a few more questions, and this is what he had to say about the unusual project:

First I brewed the beer, 5 gallons of Pale and 5 gallons of ESB, all using good oregon hops in bottles I had donated by the City Beer Store in San Francisco. After aging it, I dripped sealing wax on the the tops of the bottles, brown for ESB and silver for Pale. The printing was out of my desktop Epson, so no offset printing or anything like that—the run is obviously limited. I then punched the holes using a ribbon punch and threaded the ribbon.

This was all done as a fundraiser for AidsLifeCycle, a charity event where the participants ride thier bikes from San Francisco to Los Angeles in order to raise money for the San Francisco Aids Foundation. I am trying to earn $3,000 dollars, and I have a lot of designer friends, so I decided to target them with beer!

We don’t always need the help of a vendor in order to produce our work as designers. Surely items created by hand require more patience and determination when self-produced, yet the outcome can be as professional and beautiful as the “real” thing.

Velobrew Fundraiser --- Velobrew Fundraiser --- Velobrew Fundraiser --- Velobrew Fundraiser

If you wish to help Colin reach his fundraising goal, you can do so by buying his beer here.


Recent Posts



Velobrew Fundraiser


Production Method




Colin Sebestyen



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 19, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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